I manage all digital branding, writing, recording, and marketing for my independent music project. This includes reaching out to venues to book performances, updating and copywriting for my website, arranging photoshoots to promote new material, and curating social media content.

I have garnered over 30,000 Spotify streams as a result of my promotional efforts — both through live performance exposure and social media marketing.

I know the importance of a strong visual identity, whether you’re marketing yourself as an artist or a business. For this reason, I collaborate with photographers and artists to create album art and promotional photos to accompany each release. These photos are used across a variety of platforms, including on social media, streaming services, and my website.

I keep my brand identity in mind during these collaborations, creating vision boards and using color schemes that feel aligned with my existing aesthetic — while also always allowing room for artistic evolution.

Brand Development

see how I’m building my brand across platforms: